by Michelle Huse, MBA
Founder of www.TotalBusinessFitness.com
What products and services are right for you and your business? Here are some questions to ask yourself:
- What products and services would complement or build upon what you already offer?
- What products and services would enhance the client/customer enjoyment or utilization of your primary offering?
- What products and services would allow you to serve more people than you serve now?
- What products and services are you already giving away for free that people would be willing to pay you for?
- What products and services are things you can create and deliver yourself?
- What products and services already exist elsewhere that you could team up with?
Below is a list of ideas to get you started. Whether you are primarily a service-driven business or a product-driven business, consider all of the lists below for ideas:
Service-Oriented Ideas:
- Classes and seminars
- Conferences, workshops, and retreats
- Individual coaching/consulting
- Group coaching/consulting programs
- Paid speaking engagement (keynotes, etc.)
- Paid writing opportunities (articles, columns)
- Booklets and books (self-published or published)
- Workbooks and manuals (self-published or published)
- CDs (audio) (yours or others)
- DVDs (video) (yours or others)
- License and sell your material to other service providers or purchase a license so you can quickly add more content and services to your repertoire
- Offer affiliate programs on your material or become an affiliate to other content providers and programs
- Packaged services by a group of service providers for a common issue (i.e. a “divorce team” includes services from an attorney, accountant, financial planner, and mortgage broker)
Product-Oriented Ideas:
- Multiple versions of the same product (if you sell fresh-baked cookies, also sell the raw cookie dough and offer cookie dough ice cream)
- Product line enhancements (include other flavors and varieties of what you already offer)
- Complementary products you inventory (if you sell fresh-baked cookies, offer milk and coffee to go with it)
- Complementary products you don’t inventory, such as direct sales distributorships (i.e. Mary Kay make up) and catalogs that people order through you
- Complementary services to your product (if you sell invitations, offer addressing and mailing services)
- Sell or resell software, technology, systems, and tools that make your service or product work better
Online Product and Service Ideas:
- Short reports on various topics
- Subscriptions to online journals and magazines
- E-courses
- E-books
- TeleGatherings
- TeleClasses
- TeleSummits
- Webinars
- Membership websites
- Online discussion lists
- Online directories (business listings, web listings, etc.)
- Affiliate programs
- Web advertising
Copyright © 2007 by Michelle Huse, Total Business Fitness LLC, and www.TotalBusinessFitness.com.
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